Over half of website views are performed on a mobile device, and that number just continues to climb. When you are looking at the five billion unique mobile users in the world you can easily see the importance of having a mobile-friendly website.
To benefit your customers
The first answer is arguably the most important. Make your website mobile-friendly to benefit your customers. The desktop version of your website can be difficult to read on a cell phone. Plus, the formatting can scramble your page aligning photos and paragraphs incorrectly, making the information you are presenting unclear. It’s imperative to simplify doing business with you as much as you can.
Google wants you to
Google’s encouragement of mobile-friendly websites is clear. They claim, in the United States alone, 94% of people with smartphones search for information on their device. Plus, in their statistics, they say that 61 percent of users won’t return to a website if they had trouble accessing it. Their benefit, of course, in pushing mobile-friendly websites is knowing people performing Google searches will be getting good results.
It helps your online presence
Since they stress using a mobile-friendly website so much, Google gives priority to mobile-friendly websites in their search rankings when people are searching on their smartphones or tablets. The search engine says that want to ensure they are delivering “relevant, high-quality search results that are optimized for their results.”
You will see an increase in conversions
Mobile-friendly websites are often filled with effective action buttons such as inviting visitors to call, email, request a quote, add to cart, etc. These actions can get lost on a device when scrolling through a small desktop version. Your potential customers are much more likely to shop or inquire with you when it’s easy to do.
It saves time
Are you often flipping through the desktop view and mobile view to see how your content is being aligned? Do you have to alter type, sizes of photos, headlines, and more to make it more readable on every device? By using a responsive design you don’t have to worry about forcing things to fit. Your website will automatically format to whatever device your customers are utilizing.
It keeps you modern and relevant
People are spending more and more time on their devices because it’s easy. Plus, there are so many apps and games that are only available on a smartphone or tablet. With mobile usage time increasing, so does mobile online searching and shopping. The last thing you want to do is date yourself by not having a mobile-friendly website. This will dissuade a huge potential customer base – young adults.
Now, for the most important part, is your website mobile-friendly? You can utilize Google’s Mobile-Friendly Test to easily found out. This free analysis will check your website for loading response time, readability, and more. If it’s not, reach out. You can call us at 562-274-3790 or contact us online. We would love to help get your website mobile-friendly and, in turn, get more customers in your door.